My wife and I are going through the process of branding our little freehold and its meager (as yet) products. This is always both a fun and a challenging process, as you can really do anything with the brand you are building, but you must remain cognizant of the fact that your name and logo must be marketable as well as unique. There are far sillier names for alpaca farms than Odd Ducks, and the name just seems to fit the longer we wear it The name is ours and we mean to keep it. As for labeling and the logo, that is another thing entirely.
As I type this, my wife's brother is working (quickly, we hope) on a logo for our growing farmstead. In the mean time, the materials for our first line of beeswax candles are on their way here (via the angels at UPS) and we have no brand to put on them. Design ideas are plentiful but decisions are thus far few and far between.
We will have sample labels up here soon. Until then, it's back to the drawing board. I can't wait.
P.S. Check back later for a link to our Etsy store, where we'll be selling our line of candles . . . as soon as the development is done, that is. They're made with all-natural beeswax and our scents are all phthalate free. More details as they are available!
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